Snitch’s Men’s Day film urges audiences to express compliments

Snitch has released a Men’s Day film titled Just Say It, focusing on a behaviour widely recognised yet seldom discussed: men often do not receive compliments, even when others clearly appreciate their appearance or effort. The film positions this insight within everyday interactions, using subtle, relatable moments to highlight how social conditioning frequently prevents people from verbalising positive thoughts.

The narrative opens with a young man stepping out in Snitch attire, presented in a clean and confident style. As he moves through his day, several people silently acknowledge how well he carries himself. A neighbour briefly looks up from a phone, an office-goer offers a polite nod of admiration, and two women in a lift exchange an unspoken reaction to his appearance. While appreciation is evident, the words remain unspoken, reinforcing the idea that men are less likely to receive direct compliments.

By weaving together these interactions, the film reflects a broader cultural pattern, drawing attention to the gap between noticing someone’s effort and expressing it. Snitch uses this tension to start a conversation around verbal acknowledgement, encouraging viewers to recognise the impact of simple, sincere compliments.

Chetan Siyal, chief marketing officer at Snitch, said the campaign grew from an observation familiar to many. He noted that Men’s Day offered an appropriate moment to highlight how appreciation for men’s efforts is often subdued, despite people feeling it. Siyal added that the intent behind Just Say It is to motivate audiences to voice the positive thoughts they already hold, emphasising that small affirmations can influence someone’s day in meaningful ways.

The film concludes with the message ‘Just Say It’, reinforcing the call for openness and expression. Through this campaign, Snitch continues to align itself with themes of confidence and individuality, reflecting the daily experiences of the modern Indian man.