Wonderla Chennai launch films highlight the irresistible pull of ‘Majaa’

Wonderla has released a set of brand films to announce the launch of Wonderla Chennai, created by OPN Advertising and produced by Kadhai Films under the direction of George K Antoney. The campaign positions ‘Majaa’—interpreted as joy or fun—as a compelling force that halts everyday routines, using cinematic tropes and humour familiar to Tamil audiences.

Tamil Nadu’s newest large-scale entertainment destination enters the market with a campaign that blends local cinema references, comedy and cultural nuance. The two films serve as an introduction to the park’s promise of high-intensity entertainment, framed through scenarios where characters abandon pressing tasks the moment ‘Majaa’ calls.

The first film opens with a kidnapping sequence in which abductors and their captive are engaged in a tense exchange. The scene shifts when a ‘Majaa’ call interrupts the moment, prompting all parties to drop the situation and head to Wonderla Chennai. The film transitions from tension to amusement as rides, attractions and shared excitement replace the earlier drama, reflecting a familiar Kollywood-style pivot.

The second film extends the idea into space. An astronaut, drifting in orbit, receives a signal linked to Wonderla Chennai. The narrative follows his return to earth in pursuit of the same call, framing distance as irrelevant when ‘Majaa’ becomes the motivator. The films celebrate Chennai’s cultural markers, including distinctive build-ups, comic beats and Tanglish expressions.

Commenting on the campaign, Wonderla chief operating officer Dheeran Choudhary said the concept is intended as an invitation to Tamil Nadu to experience entertainment at a new scale. Vice president for marketing and growth Pallavi Nayak added that the films aim to capture Chennai’s strong cinematic identity and link it with Wonderla’s brand of thrill-led experiences. OPN co-founders Bala Manian and Chockalingam S noted that the insight behind the work came from the audience’s need for emotional release, positioning ‘Majaa Calling’ as an active invitation rather than passive fun.

Wonderla Chennai, launching on 2 December, will include India’s first B&M Inverted Coaster, Tanjora, alongside a range of attractions for various age groups. The park will prioritise safety, cleanliness and accessibility as it establishes its presence within the city’s entertainment landscape.