Exide Life Insurance has rolled out three films as part of a Diwali campaign, conceptualised by Autumn Worldwide. The campaign promotes the life insurance company's Maxima plan during the Diwali season.
One of the films features two men at work. With great excitement, one of them details a great Diwali deal on a mobile phone he availed of. When his colleague informs him that he's not buying anything this year, but investing and looking to 'maximise his wealth' instead, it gets the e-shopper thinking. As he gets a brochure on the Maxima plan, a voice over introduces it. A change of heart ensues, as the indulgent Diwali shopper decides to invest instead.
A second film features a couple watching TV on a sofa. This time, it's the husband suggesting buying a 52" TV, while the lady pitches Maxima instead.