Campaign India Team
Nov 18, 2015

Exide Life pitches investing in place of indulgence this Diwali

Watch the ad films conceptualised by Autumn Worldwide here

Exide Life Insurance has rolled out three films as part of a Diwali campaign, conceptualised by Autumn Worldwide. The campaign promotes the life insurance company's Maxima plan during the Diwali season. 
One of the films features two men at work. With great excitement, one of them details a great Diwali deal on a mobile phone he availed of. When his colleague informs him that he's not buying anything this year, but investing and looking to 'maximise his wealth' instead, it gets the e-shopper thinking. As he gets a brochure on the Maxima plan, a voice over introduces it. A change of heart ensues, as the indulgent Diwali shopper decides to invest instead.

A second film features a couple watching TV on a sofa. This time, it's the husband suggesting buying a 52" TV, while the lady pitches Maxima instead.
Client: Exide Life Insurance
Agency: Autumn Worldwide
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

3 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.