Stayfree has announced the appointment of Kiara Advani as brand ambassador and rolled out a film featuring the actor.
Conceptualised by DDB Mudra, the film shows how Stayfree Secure XL allows Advani to go through her work without the concern of her period.
Manoj Gadgil, vice president, marketing and essential health BU head, Johnson & Johnson Consumer Health, said, “Stayfree has always celebrated the spirit and strength of young women. With Stayfree XL’s latest campaign ‘Din tumhare saath chalega’, the brand empowers women to fulfil their dreams and aspirations by leading life on their terms, so their day marches to their beat. We are delighted to onboard Kiara Advani as part of the Stayfree family. She represents the aspirational young women of today’s generation. Through our association with Kiara Advani, we aim to accelerate the brand’s mission of empowering women to seize every moment, pursue their dreams, and not miss out on any opportunity, even during their periods.”
Rahul Mathew, chief creative officer, DDB Mudra Group, said, “We’ve all heard the adage - too much to do, too little time. There’s no generation that’s felt it more than the youth of today. Stayfree believes that every girl should have total control over their time and what they want to do with it… even when she’s on her period. In Kiara we have the perfect person to deliver this message. She too does it all and is someone that girls of today look up to.”
The campaign was rolled out on 24 February across TV and social media.
Brand team: Manoj Gadgil, Deepak Pai, Radhika Hingolikar, Arpita Kalubarme, Prateek Agrawal, Amana A S
Agency: DDB Mudra Group
Creative: Rahul Mathew, Pallavi Chakravarti, Neeraj Kanitkar, Manish Darji, Neha Shefali, Narendra Patil, Shreya Acharya, Jaiee Thakur, Jyoti Patil, Rakesh Sakpal
Business: Gaurav Magotra, Dharal Goshalia, Deepali Hirwani, Priyanshu Dikshit, Spriha Walia, Snehal Wasnikar
Strategy: Sanchari Chakrabarty, Atreyi Nag, Sneha Agarwal
Production house: Klture Studios
Producer: Priyank Misra, Ameet Singh
Director: Abhishek Verman
Music: Rahul Pais from Jamroom
Production team: Sanjeep Pradhan