It's Father's Day on Sunday and Dove, true to form, has released a weepy online ad on the subject of new dads.
Havas Helia created the minute-long spot, which uses apparently candid footage of young men learning that they are going to become fathers. Their reactions range from jumping for joy to crying with emotion. The endline is: "Real strength means showing you care." After only one day online, the film had amassed 870,000 views on YouTube. It was created by Aaron Howard and edited by Iain Welland.
(This article first appeared on http://www.campaignlive.co.uk/)
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The film has been directed virtually by Prasoon Pandey and Amitabh Bachchan