Campaign India Team
Sep 01, 2017

Creative Critique: July 2017 (part three)

Our expert panel of Rahul Mathew, DDB Mudra group, Prasad Sangameshwaran, Campaign India and Dr A L Sharada from Population First, analyse the Amazon film

Last month our Creative Critique section was revamped and presented in a video format. Two advertising experts and our gender diversity champion, Dr A L Sharada will analyse a selection of ads every month. As a champion of gender diversity, we also rank each ad on the gender diversity scale.  
 
See what Rahul Mathew, CCO, DDB Mudra Group and Prasad Sangameshwaran, managing editor, Campaign India have to say along with views from Dr Sharada.  
 
Also view:
 
 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

20 hours ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

21 hours ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

21 hours ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.