Advertising
Campaign India Team
Jun 17, 2014

Cannes Lions 2014: Video: Here’s McCann Melbourne’s Grand Prix winning campaign

Here’s a case-study video from McCann Melbourne on its ‘Guilt trips’ campaign for V/Line trains, which won the Creative Effectiveness Grand Prix last night.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

5 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

6 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

7 Moves and Wins: Week of 30 June

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

Green isn’t a colour — it’s a claim you prove

9 Green isn’t a colour — it’s a claim you prove

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Twitter celebrates Cannes' Grand Prix winners
Advertising
Jun 20, 2014
Campaign India Team

Twitter celebrates Cannes' Grand Prix winners

Cannes Grand Prix winner to chair Digital Media Awards
Digital
Jul 22, 2009
Campaign India Team

Cannes Grand Prix winner to chair Digital Media Awards

Cannes 2013: Wieden+Kennedy Amsterdam's work for Heineken wins Creative Effectiveness Grand Prix
Advertising
Jun 18, 2013
Campaign India Team

Cannes 2013: Wieden+Kennedy Amsterdam's work for ...

Just Published

McDonald's bets on boba, Bollywood and bold branding
The Work
4 hours ago
Campaign India Team

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

Memes eat ad budgets for breakfast
Marketing
5 hours ago
Himanshu Singla

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

Hiring without the hustle: SuperStuff.ai rewires marketing talent
In-Depth
5 hours ago
Vinita Bhatia

Hiring without the hustle: SuperStuff.ai rewires ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.