Jun 17, 2014
Cannes Lions 2014: Video: Here’s McCann Melbourne’s Grand Prix winning campaign
Here’s a case-study video from McCann Melbourne on its ‘Guilt trips’ campaign for V/Line trains, which won the Creative Effectiveness Grand Prix last night.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
6 hours ago
Advertising is going to look different: WPP’s Kate ...
Is commerce, not creativity, now the main engine of ad growth?
.png&h=268&w=401&q=100&v=20250320&c=1)
Marketing
7 hours ago
India is one of the most optimistic countries: BCG
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Advertising
9 hours ago
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
Advertising
9 hours ago
WazirX launches zero fee campaign to remove crypto ...
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
