BYJU’S has launched its latest TVC featuring the Indian cricket team donning the new team jersey. The campaign talks about the brand's mission to encourage every individual to ‘Keep Learning’.
Conceptualised and created by Spring Marketing Capital, the campaign celebrates the feeling of togetherness that a sport like cricket brings to Indians. The spotlight, however, is on encouraging and inspiring people to never stop learning. The film aims to serve as a reminder to each one of us to be a better version of ourselves every day and to never let our child-like curiosity fade away.
The film features the Indian cricket team walking onto the pitch while sharing what the jersey means to each of them and the inspiration they draw from it to continue learning and growing every day.
Byju Raveendran, founder and CEO, BYJU’S, said, “It is a heartening moment for us to associate ourselves with India’s most loved sport. Being on the Indian cricket team jersey is monumental and also an opportunity to remind every Indian to call on their inner child and reignite their child-like curiosity to ‘Keep Learning’. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart.”
Mrinal Mohit, COO, BYJU’S added, “Cricket is more than just a sport, it’s an emotion and we wanted it to resonate with every Indian at the deepest level. We are confident that our powerful message combined with Cricket’s unmatched popularity will certainly create the necessary awareness about the benefits of quality, digital learning to deeper parts of India. Here’s to new innings of supporting Team India!”.
The ad campaign reaffirms BYJU’S mission of creating life-long learners and embracing new-age forms of learning for long-term impact.