The Work
Campaign India Team
Mar 09, 2020

Rohit Sharma, Virat Kohli join the IPL banter

Watch the film conceptualised by the in-house team at Star India here

Watch the film conceptualised by the in-house team at Star India here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

9 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

10 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

Related Articles

Skechers teams up with Mumbai Indians
Advertising
Feb 23, 2024
Campaign India Team

Skechers teams up with Mumbai Indians

Max Life Insurance teams up with Ritika Sajdeh to unveil Rohit Sharma's off-field secrets
Advertising
Oct 25, 2023
Campaign India Team

Max Life Insurance teams up with Ritika Sajdeh to ...

How True Elements convinced cricketer Rohit Sharma to headline the brand
Marketing
Oct 08, 2024
Preeti Hoon

How True Elements convinced cricketer Rohit Sharma ...

Ceat turns Rohit Sharma into a politician
The Work
Mar 30, 2023
Campaign India Team

Ceat turns Rohit Sharma into a politician

Just Published

AI makes space for risk — if creatives dare take it
Advertising
3 minutes ago
Vinita Bhatia

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

Asia can’t win globally if it doesn’t back itself regionally
Opinion
2 hours ago
David Guerrero

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.

Ban, brand, or bust? When house calls game over
Advertising
4 hours ago
Little Yadav

Ban, brand, or bust? When house calls game over

SOUNDING BOARD: Will the Promotion and Regulation of Online Gaming Bill, 2025 choke one of India’s most lucrative digital sectors, or set the stage for a cleaner, more balanced future?