Aditya Birla Finance together with Aditya Birla Housing Finance Limited, the lending subsidiaries of Aditya Birla Capital, have launched a multi-platform campaign titled ‘Sapno ki Suno’. Kicking off with a digital film, which is conceptualised by AutumnGrey, the campaign aims to inspire consumers to achieve their dreams, irrespective of criticism from naysayers.
The film showcases real-life slices from the lives of consumers who've achieved their dreams with the help of various loan solutions provided by ABFL and ABHFL.
Ajay Kakar, chief marketing officer, Aditya Birla Capital Limited, said, “Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We don’t want people to be discouraged by their fears, questions or doubts. We aim to make them aware that we’re well-positioned to partner all their dreams, with our well-diversified range of loan solutions. We, at Aditya Birla Finance and Aditya Birla Housing Finance, remain committed to being there for our customers and empower them to listen to and live their dreams.”
Bodh Deb, vice president and branch head, AutumnGrey, said, “At AutumnGrey, we believe in doing insightful work that connects with the brand’s target audience at a personal level. The brief gave us an opportunity to do a campaign that is contextual and relevant to today’s times. Every ambitious dreamer has to constantly deal with the dilemma caused by two distinct voices – The voice of all the naysayers around them and that of their dream itself. The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and discouragement that one has to deal with, especially in these times more than ever before.”
The pan-India campaign is being promoted across social and digital media, OTT networks and television and will also be extended through OOH, in Tier 2, 3 and 4 cities.
Creative agency: AutumGrey
Production house: Dora Digs
Director: Kunal Pardeshi
Producer: Akshay Shah
Video production: Nishanth Ananthram, Sanchit Agarwal, Arun Karane, Nishant Sethi, Soumyadeep Ghosh, Mohit Bharadwaj, Sreeja Biswas, Avadhoot Dawankar, Minti Memaya and Bodh Deb