Sep 23, 2020

Laqshya Media Group makes a case for OOH with time spent on roads increasing

Auto sales at 73% of the total sales in August 2020 compared to same time in August 2019

Apr 01, 2019

Spotify captures the moments of sneaking away with dad's car

Watch the film conceptualised by Leo Burnett India here

Feb 08, 2016

'Redefining the scope of OOH’: Kinetic's Mauricio Sabogal and Suresh Balakrishna

The duo tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers

Dec 21, 2015

IOAA plays on power of shared OOH experiences, underlines efficacy of medium

View the OOH campaign conceptualised by Taproot India here

Dec 02, 2015

'OOH needs really great creative work'

Q&A with Posterscope's Annie Rickard and Haresh Nayak