#ooh | Campaign India

3 days ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

PROMOTED

Sep 02, 2025

Partner Content Team

Havells ke deva

From AI films and OOH magic to influencer partnership, Havells powers the festive spirit

Aug 22, 2025

Campaign India Team

Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

Lenovo shifts from awareness to experience to sell enterprise AI

Aug 20, 2025

Campaign India Team

Lenovo shifts from awareness to experience to sell enterprise AI

INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.

Jul 07, 2025

Campaign India Team

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from Kia India, Movieverse Studios, iLink Digital, Prohed, Social Panga, Social Donut, Screen Academy, Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.

Jun 29, 2025

Campaign India Team

Moves and Wins: Week of 30 June

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison Media Omega, DigiRovers, Lowe Lintas, Connect Network, Wondrlab, Alchemist, PepsiCo India, Huella Services, Digistreet, Sterlite Electric, Team Pumpkin, NeoNiche, Collective Artists Network, AdGlobal360, Glance, Wellbeing Nutrition, Realme, Actimedia PR & Digital, WeCraft Studio, Barco, Prasad Film Labs, The Advertising Club Madras, and many more.