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Ethnix by Raymond and Shaadi.com partner with MOMS Outdoor
A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.
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Naukri turns metro commute into a nudge for career moves
A new metro-focused OOH campaign encourages professionals to address workplace dissatisfaction and reconsider delayed job decisions.
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Monsoon rains force brands to rethink festive advertising
As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first storytelling and contingency-led campaign planning.
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Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
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Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
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