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Monsoon rains force brands to rethink festive advertising
As unseasonal downpours disrupt Durga Puja and Ganesh Chaturthi, agencies shift from rain-washed billboards to digital-first storytelling and contingency-led campaign planning.
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Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
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Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.
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Lenovo shifts from awareness to experience to sell enterprise AI
INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
Moves and Wins: Week of 07 July
Our weekly roundup of the latest appointments and account wins news from Kia India, Movieverse Studios, iLink Digital, Prohed, Social Panga, Social Donut, Screen Academy, Famous Innovations, Hero Realty, Madison Media Sigma, Blackberry, Adlift, Binge labs, Quruz, Teamology,Ting, BEI, Fairmont and Raffles, Chitra Painters, TBWA, JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.
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