Apr 01, 2019

Spotify captures the moments of sneaking away with dad's car

Watch the film conceptualised by Leo Burnett India here

Feb 08, 2016

'Redefining the scope of OOH’: Kinetic's Mauricio Sabogal and Suresh Balakrishna

The duo tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers

Dec 21, 2015

IOAA plays on power of shared OOH experiences, underlines efficacy of medium

View the OOH campaign conceptualised by Taproot India here

Dec 02, 2015

'OOH needs really great creative work'

Q&A with Posterscope's Annie Rickard and Haresh Nayak

Sep 02, 2015

'Media Eyes' billboards track consumers' ages in Birmingham

Giant "smart" outdoor screens, which track the ages of passers-by and select ads based on their profiles, have been unveiled in Birmingham