digital
Ranjeev Vij quits TBWA\India
Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.
Campaign roundup: Week of 28 April
The latest ad films and campaigns from brands like Tinder, Home Credit India, Dinshaw’s Dairy Foods, Kwality Wall’s, American Tourister, Britannia Bel Foods, Grameen Kulfi, Škoda Auto India, GAIL, Neutrogena, Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
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Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Campaign roundup: Week of 21 April
The latest ad films and campaigns from brands like Ashirvad by Aliaxis, Infinix, L&T Finance, Bombay Shaving Company, Brookfield Properties, Parle Products, Pazago, Canara Bank, Mercedes-Benz India, TBWA India, Kansai Nerolac, Aakash Educational Services, Dell Technologies, and more, in our weekly roundup.
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Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
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