digital
Adland under scrutiny: CCI raids top agencies over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
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TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
Campaign roundup: Week of 17 March
The latest ad films and campaigns from brands like Big Cricket League, Britannia Treat, Sheba, My11Circle, Hyundai Motor India, Specta, Zoho, Oppo India, Dabur India, Asian Paints, Wonderla Holidays, TrueBalance, Flipkart, Freedom Healthy Cooking Oils, Good Home, WOW Skin Science, La Pink, Manipal Academy of Higher Education (MAHE), Atlys, EMotorad, ADbhoot, Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.
Campaign roundup: Week of 10 March
The latest ad films and campaigns from brands like SBI General Insurance, Samsung, Haldiram, Fevicol, Symphony, Brightsun Travel, Titan Smart Wearables, ENO, Force NXT, UNIQLO, Zepto, Hindustan Zinc, Illumina Health, Cadbury Dairy Milk, Illumina Health, Truecaller, McDonald’s, Furlenco, Netcore Cloud, KJ Somaiya Hospital, Appy Fizz, Flipkart, PhonePe, Kohler, Aqualogica, and more, in our weekly roundup.
IPL ads get a data makeover: What it means for brands
JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.
Meta announces upcoming digital marketing book
Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.
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