tv

May 06, 2024

Beyond the box: The future of television in the OTT era

Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.

Sep 13, 2023

Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report

‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes

Sep 05, 2023

FMCG ad volumes on TV grew by 6% in H1’23: TAM report

Ad volumes in digital and print media witnessed a drop of 28% and 25% respectively in H1'23 over last year

May 02, 2022

Ad:Tech 2022: Mapping the future of TV

Mediasmart Mobile's Nikhil Kumar, Adjust's Ajit Pawar, Ranjana Mangla of SonyLiv and Dabur's Rajiv Dubey discussed CTV as the future of TV

Sep 09, 2021

Print ranks third as credible news source, after TV and social media: Havas Media Group study

The ‘Meaningful Media - Media That Matters’ whitepaper looks at print’s effectiveness, especially during the pandemic

Apr 26, 2021

TV ad volumes highest since 2018: BARC

Also stated that the top 10 advertisers accounted for 37% growth