tv
Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
FMCG ad volumes on TV grew by 6% in H1’23: TAM report
Ad volumes in digital and print media witnessed a drop of 28% and 25% respectively in H1'23 over last year
Ad:Tech 2022: Mapping the future of TV
Mediasmart Mobile's Nikhil Kumar, Adjust's Ajit Pawar, Ranjana Mangla of SonyLiv and Dabur's Rajiv Dubey discussed CTV as the future of TV
Print ranks third as credible news source, after TV and social media: Havas Media Group study
The ‘Meaningful Media - Media That Matters’ whitepaper looks at print’s effectiveness, especially during the pandemic
TV ad volumes highest since 2018: BARC
Also stated that the top 10 advertisers accounted for 37% growth
Media and entertainment sector expected to reach INR 2.23 trillion by 2023: FICCI-EY Report 2021
Digital media and online gaming were the only segments that grew in 2020, adding an aggregate of INR 26 billion
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