tv

Jul 02, 2025

CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.

Jun 18, 2025

India’s Gen Z and young Millennials prioritise digital: Study

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

Jun 12, 2025

From overs to overkill: IPL ads hit saturation point

As IPL morphs from cricket league to culture machine, Virtue Asia’s business director advises brands to trade tired TVCs for culture-driving IPs—or risk irrelevance.

May 05, 2025

CTV’s big picture: Small screens are getting left behind

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.

Apr 15, 2025

Match over, ads on: How YouTube gets IPL fans to keep scrolling

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL playbooks across screens, formats, and fandoms.

Mar 28, 2025

India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.