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TV ad volumes highest since 2018: BARC
Apr 26, 2021
Campaign India Team

TV ad volumes highest since 2018: BARC

Also stated that the top 10 advertisers accounted for 37% growth

Media and entertainment sector expected to reach INR 2.23 trillion by 2023: FICCI-EY Report 2021
Mar 26, 2021
Campaign India Team

Media and entertainment sector expected to reach INR 2.23 trillion by 2023: FICCI-EY Report 2021

Digital media and online gaming were the only segments that grew in 2020, adding an aggregate of INR 26 billion

Viacom18 launches Colors Cineplex Bollywood
Mar 18, 2021
Campaign India Team

Viacom18 launches Colors Cineplex Bollywood

The new channel is set to be a part of the network’s Hindi Movies cluster

Aditya Birla Capital urges consumers to follow their dreams 
Mar 03, 2021
Campaign India Team

Aditya Birla Capital urges consumers to follow their dreams 

Watch the campaign conceptualised by AutumnGrey here

Vi speeds up customer benefits 
Mar 01, 2021
Campaign India Team

Vi speeds up customer benefits 

Watch the film conceptualised by Ogilvy here

63% Indians want to watch ads in exchange for free content: Report
Feb 25, 2021
Campaign India Team

63% Indians want to watch ads in exchange for free content: Report

17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report 

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