aditya birla

Dec 03, 2025

Fast-fashion playbook shifts as Indian Garage Co repositions

Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.

Nov 26, 2025

Aditya Birla Sun Life AMC unveils ‘Plan for Life’ campaign

The new investor education campaign is designed to highlight the importance of evolving financial planning.

Mar 11, 2024

IWD campaigns that sparked the right conversations

As our dedicated International Women's Day coverage draws to a close, we celebrate the campaigns that drove change this Women's Day through bold statements and thought-provoking narratives that challenge the status quo

Mar 03, 2021

Aditya Birla Capital urges consumers to follow their dreams 

Watch the campaign conceptualised by AutumnGrey here

Jan 31, 2017

Video to combat shorter attention spans : CII-KPMG report

The CII Marketing summit charts the future for marketing in India

Sep 27, 2016

iProspect wins social mandate of Aditya Birla apparel and retail, among others

Elevates NCD Muddassar Memon as AVP – creative and social

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