aditya birla

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Video to combat shorter attention spans : CII-KPMG report
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Jan 31, 2017

Video to combat shorter attention spans : CII-KPMG report

The CII Marketing summit charts the future for marketing in India

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iProspect wins social mandate of Aditya Birla apparel and retail, among others
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Sep 27, 2016

iProspect wins social mandate of Aditya Birla apparel and retail, among others

Elevates NCD Muddassar Memon as AVP – creative and social

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Lulu Raghavan’s blog: A gorilla with lipstick is still a gorilla
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Jun 04, 2013

Lulu Raghavan’s blog: A gorilla with lipstick is still a gorilla

How many companies that have gone through a rebranding programme actually changed from the inside?

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OOH spenders say an accredited SOP is the only way
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Jan 20, 2012

OOH spenders say an accredited SOP is the only way

IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January

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On Storyboard this week: 10 years of Moneycontrol
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Dec 18, 2009

On Storyboard this week: 10 years of Moneycontrol

This week, watch Storyboard as it celebrates 10 years of Moneycontrol. In addition, watch the show take a closer look at the digital medium from the perspective of marketers, media agencies and digital experts, to understand what the future holds for the medium.

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Breaking News:Mindshare bags Rs 400 crore Aditya Birla Group's account
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May 16, 2008

Breaking News:Mindshare bags Rs 400 crore Aditya Birla Group's account

In what could be termed as a stunning win for Mindshare India, the Aditya Birla Group (ABG) has handed over the media duties of almost its entire portfolio of companies to the WPP agency.  The ATL and BTL account, estimated to be worth Rs 400 crore ($110 million), is believed to comprise: Birla Sun Life; More (Aditya Birla Group's retail venture); Madura Garments; Hindalco; Grasim and Birla Cellulose.  It is still uncertain if the brief also includes Idea Cellular and Ultra Tech.

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