Opinion
Arjit Sachdeva
Jul 23, 2025

CTV’s not the future; It’s already your media plan

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media strategies, notes VDO.AI’s co-founder and CTO.

Brands are no longer flying blind with GRPs. They are measuring outcomes like site visits, conversions, and engagement, and linking the ad spending back to real business impact.

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