zomato
Is hype marketing really worth it?
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
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Why the future belongs to digitally-native, full-funnel agencies
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
The INR 12-lakh crore opportunity brands are missing
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
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Travel brands surge in value as India’s ‘experience economy’ accelerates
Taj, IndiGo, and MakeMyTrip all posted significant gains (42% and above) in this year's Kantar BrandZ’s report.
Eternal’s Deepinder Goyal made two big announcements but it is not about Zomato or Blinkit; here is what all is next
Zomato founder and CEO Deepinder Goyal is on an investment expansion spree. In the last 24 hours, Goyal has shared updates on two of his most exciting projects that are not Zomato and Blinkit. Yes you heard that right, Goyal was not talking about his plans for Eternal, the everything food and delivery company, but his two new ventures—LAT Aerospace and Continue Research.
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Why almost every brand you know apologised
The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.
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