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IAA Retrospect and Prospects: ‘The biggest of online players are still spending more outside of online’
Feb 24, 2016
Campaign India Team

IAA Retrospect and Prospects: ‘The biggest of online players are still spending more outside of online’

Anupriya Acharya, Shashi Sinha and Vikram Sakhuja discussed the year gone by and 2016 advertising spend projections

ZenithOptimedia India ropes in Anupriya Acharya as group CEO
Sep 18, 2013
Campaign India Team

ZenithOptimedia India ropes in Anupriya Acharya as group CEO

Ex-Mindshare Fulcrum head moves into newly created role with focus on integration between businesses, growth

Brands on IPL: To Be, Or Not To Be?
Mar 22, 2013
Navin Khemka

Brands on IPL: To Be, Or Not To Be?

The author points to clear directions that have emerged for advertisers - big or small - to leverage the IPL, depending on their requirements

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