Did Samsung really win at the Oscars after the epic #selfie?
Did Samsung really get its money's worth out of the Oscars? RamKrishna Raja crunches the numbers.
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The age of 'being recommended' has begun: what ChatGPT ads will change
In AI-led marketing, trust beats targeting, says Resonant principal Ramakrishnan Raja.
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.