zepto
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The Ordinary and Zepto bring rapid skincare delivery to Mumbai
The Ordinary has partnered with Zepto to offer rapid access to its skincare range, supported by a Mumbai-wide outdoor campaign.
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The Family Man S3 drives expansive multi-platform launch takeover
Amazon Prime Video and WPP OpenDoor executed a multi-platform rollout for The Family Man Season 3, integrating the series into everyday viewer environments.
Less than 3% of users recall digital ads: Report
Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
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Bingo! Tedhe Medhe and Zepto host India’s biggest fake wedding
The two companies teamed up to create a high-energy, wedding-themed experiential event that captured Gen Z’s love for shareable moments.
Zepto’s mithai wars turns festive fandom into full-blown election fever
The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.
Agencies risk running faster in the wrong direction
From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.
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