KRBL Limited’s vice president for marketing and organised trade maintains that the biggest challenge for marketers is creating a distinct brand identity in a cluttered FMCG space.
LATEST
Publicis Groupe acquires 160over90 to “disrupt” sport sector
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
WPP launches AI editor for media clients’ YouTube ads
New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.
X advertiser boycott lawsuit dismissed
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
Is Cindy Rose right to link bonuses to WPP’s overall performance?
As part of her new strategy for WPP, Cindy Rose has changed the incentive scheme structure at the company.
Microsoft appoints global media agency
The account has been with Dentsu since 2014.
Apple at 50: behavioural strategy has defined its success
The brand's consistency around how people think, feel and decide has allowed it to sustain its success.
Pulse Advertising wins global influencer marketing remit for Polestar
The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.
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