youtube

16 hours ago

Google parent Alphabet beats Q2 earnings predictions

The tech giant has beaten Q2 revenue and profit estimates driven by strong ad sales and its cloud unit, and says that its AI investments are “driving new growth.”

Apr 29, 2024

‘A significant shift in the platform's monetisation approach’: YouTube launches Affiliate Hub

YouTube’s latest array of affiliate marketing tools stand to put authenticity at the forefront of creators' relationships with brands to create more engaged audiences in return.

Feb 15, 2024

Nielsen rolls out CTV measurement for APAC advertisers on YouTube

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets

Nov 27, 2023

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024

Jul 28, 2022

YouTube's ad revenue growth drops sharply in Q2

Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago

Apr 27, 2022

YouTube’s ad revenue growth rate decelerates substantially in Q1

Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown