youtube

Feb 15, 2024

Nielsen rolls out CTV measurement for APAC advertisers on YouTube

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets

Nov 27, 2023

YouTube’s Ashley Chang on five things marketers should know about culture in 2024

In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024

Jul 28, 2022

YouTube's ad revenue growth drops sharply in Q2

Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago

Apr 27, 2022

YouTube’s ad revenue growth rate decelerates substantially in Q1

Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown

Jan 21, 2022

YouTube’s most-watched regional language ads of 2021

The ranking features ads across six languages including Marathi, Telugu, Bangla, Punjabi, Tamil, Kannada

Oct 27, 2021

YouTube 'slightly impacted' by iOS 14.5 changes

Alphabet revenues still soared 41% to $65 billion in Q3