With an aim of pushing the new 'Youngistaan ka WOW' brand positioning to its core target audience, Pepsico India has rolled out ‘The Game’, a series of five gaming-based television films developed specially for the ongoing IPL season.'The Game' is set in a fantasy world and all the action takes place in a castle owned by the ‘Game Master’ played by Sanjay Dutt. He challenges Pepsi's brand ambassador, Ranbir Kapoor, to get back his Pepsi from his lair.
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