youngistaan ka wow

Apr 05, 2010

Pepsi rolls out 'The Game' to engage, interact with Youngistaanis

With an aim of pushing the new 'Youngistaan ka WOW' brand positioning to its core target audience, Pepsico India has rolled out ‘The Game’, a series of five gaming-based television films developed specially for the ongoing IPL season.'The Game' is set in a fantasy world and all the action takes place in a castle owned by the ‘Game Master’ played by Sanjay Dutt. He challenges Pepsi's brand ambassador, Ranbir Kapoor, to get back his Pepsi from his lair.