Mar 17, 2009

IPL: Road Block ahead

IPL’s cup of woes runneth over. After security concerns being voiced over the impending cricket series and the BCCI (Board of Control for Cricket in India ) on Saturday, terminating the contract with Multi Screen Media (formerly Sony) over the telecast rights, it is a wait and watch situation over the fate of the series scheduled to begin from April 10. On Monday, Sony asked for a court injunction on BCCI’s decision to award the telecast rights to WSG Mauritius, who they claimed was paying a higher price than what Sony had signed up for the series.

Apr 14, 2008

SET Max builds up IPL pitch with new campaign

With the DLF Indian Premier League set to kick off from April 18th, the noise around the much awaited Twenty20 series has been getting louder by the day. SET Max which won the broadcast rights for the series for a ten year period, along with World Sports Group (WSG) for an estimated sum of $1.03 billion recently launched its high decibel television campaign.