wpp media
Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
DS Group and WPP Media launch playbook for digital marketing in India
The free guide aims to standardise practices as digital spending hits 60% of India’s ad market.
WPP Media wins Mastercard’s global media account from Carat
The $180 million win ends the 10-year relationship between Mastercard and Carat.
Mark Read calls WPP Media restructure ‘disruptive but necessary’
Read was speaking on the investor call on August 7 following WPP’s H1 financial results.
When clicks don’t cut it: Why Gen Z attention is the new advertising currency
The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.
Indie agencies rewrite the media playbook in APAC
COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.
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