wpp media
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MRUCI greenlights readership survey pilot amid leadership change
Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman
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Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
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DS Group and WPP Media launch playbook for digital marketing in India
The free guide aims to standardise practices as digital spending hits 60% of India’s ad market.
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WPP Media wins Mastercard’s global media account from Carat
The $180 million win ends the 10-year relationship between Mastercard and Carat.
Mark Read calls WPP Media restructure ‘disruptive but necessary’
Read was speaking on the investor call on August 7 following WPP’s H1 financial results.
When clicks don’t cut it: Why Gen Z attention is the new advertising currency
The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.
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