wpp media
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2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
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WPP Media leads integrated media strategy for Orient Electric
WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.
WPP Media consolidates Henkel’s $825m media business across Europe
Omnicom and WPP went head-to-head for the business.
Rebates back in spotlight: Ex-WPP CEO sues, alleges firing over kickback complaints
Richard Foster is suing the holdco for $100 million over claims that he was fired in retaliation for flagging a hidden rebate scheme within WPP’s media arm.
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MRUCI greenlights readership survey pilot amid leadership change
Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman
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Rain, rappers and a whiskey workaround
Jameson hijacks a ruined listening party with upbeat music, turning it into a stage for cultural storytelling.
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