wpp media
When clicks don’t cut it: Why Gen Z attention is the new advertising currency
The Snapchat-WPP Media-Lumen research builds a media playbook that rewrites the rules of digital engagement.
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Indie agencies rewrite the media playbook in APAC
COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.
WPP Media changes regional structure across Asia Pacific, Middle East and Africa
The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.
69% of Indian consumers turn to influencers for information and 63% for product discovery: Study
India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat Agency and Kantar survey.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
All About: Emvies 2011
The big event is on 26 August; Raahil Chopra goes behind the scenes
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