world cup

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Year-ender 2018: 'Political stability post elections is very critical for the growth of the industry'
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Dec 11, 2018

Year-ender 2018: 'Political stability post elections is very critical for the growth of the industry'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

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Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'
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Jun 20, 2018

Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'

Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...

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Sony builds buzz before World Cup, asks fans to get patriotic again for 'second country'
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May 16, 2018

Sony builds buzz before World Cup, asks fans to get patriotic again for 'second country'

Watch the ad film conceptualised by Culture Machine here

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Campaign India IQ: Among ads airing during the ICC World Cup, which one stands out? Why?
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Mar 20, 2015

Campaign India IQ: Among ads airing during the ICC World Cup, which one stands out? Why?

Win an Edifier iPod Docking Station worth Rs 2,500

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Campaign India IQ: Will India's poor performance in Australia affect brand interest and TV viewership of the ICC World Cup?
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View from Brazil: why we didn't believe we could lose the World Cup
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Jul 14, 2014

View from Brazil: why we didn't believe we could lose the World Cup

The former marketing director of Just-Eat Brazil and now MD of Telehelp explains how the 'Brazilian way of doing things' led some to blind belief