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Pitch update: Ikea, AMFI's 'Mutual Funds Sahi Hai' campaign, Interio by Godrej and Imperial Blue

Pitch update: Kering, Ikea, AMFI and more

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

What's the one word missing from Pride marketing today?

As part of Campaign Asia-Pacific's Pride 2026 coverage, we're asking marketers, creatives and communications professionals across APAC to answer a simple question. Share your answer today.

Cannes Lions 2026: Arthur Sadoun on how they bucked industry layoffs

Arthur Sadoun: People are our number one asset and key differentiator for our clients

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.

Global CCOs Rob Doubal (left) and Laurence Thomson are leaving M&C Saatchi

Rob Doubal and Laurence Thomson exit M&C Saatchi amid restructure

The creative duo joined the group as global creative leaders in 2024.

Cannes Contenders 2026: Denstu India

Cannes Contenders: Dentsu enters Cannes with two precision plays

The network's entries this year span two very different arenas: one redefines the live cricket viewing experience through sponsorship, while the other leverages AI to identify signs of school bullying before it escalates.

Father's Day, brands, brand communication

92% of fathers influence household purchases, yet only 17% believe brands market to them: PulseAI Research

Parenting products and grooming brands emerged among the lowest-ranked categories, with 28% and 26% of respondents, respectively, saying these brands did little to meaningfully engage fathers.

VML's Senthil Kumar joins Famous Innovations as managing partner and CCO, Bengaluru

‘Lion Hunter’ Senthil Kumar has joined Famous Innovations as managing partner and CCO, Bengaluru

He arrives after a 25-year innings at JWT and its successor networks, Wunderman Thompson and VML.

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Packaging becomes the message and the messenger...

Mother Dairy uses World Environment Day to spotlight degradable packaging...

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