Watch the ad film conceptualised by FCB Ulka here
Announcement comes soon after news on Manchester United's partnership with HCL Technologies
Bangalore based creative agency Happy has won the creative mandate of Wipro's recently launched range of notebooks, 'e.go'. Commented Ashok Tripathy, general manager and head, Systems & Technology Division, Wipro Infotech, "e.go is sculpted for functionality and design and blends high style with purpose. This range is targeted for the globetrotting, trend-setting professional, who believes in making a difference". Tripathy added that Wipro was scouting for a creative agency that would build upon this thought and bring it a fresh new perspective.
Mudra Connext has won the integrated media duties for Wipro Consumer Care & Lighting (WCCLG). Connext will handle Wipro brands in new categories such as Wipro Lighting, Sugar Substitute and Liquid Detergent. The other part of media business of WCCLG is handled by Lodestar Universal.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins