wellness
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From labels to loyalty: Trust takes centre stage in India’s wellness market
As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
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Love Depot: Premiumisation set to ignite sexual wellness category
Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.
Bold Care’s Sextember campaign makes men’s sexual health a hot topic
Using humour and relatable scenarios to normalise conversations about men’s sexual health, the wellness brand plans to have an annual awareness drive every September.
Mira Kapoor seeks to spark honest conversations for Akind skincare brand
She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.
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