Nov 15, 2012

Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'

The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction

Oct 19, 2011

CarIton's Blog: I want a slick website and a good virus to go with that ...

Hungama's Carlton D'Silva talks about the importance of virals as marketing tools

Sep 28, 2011

All About: Exclusive digital news websites

Shephali Bhatt on what’s unique about exclusive digital news websites

Aug 20, 2010 launches new travel website with Lonely Planet has launched its new travel site in collaboration with its sister company Lonely Planet. It also has partners in global territories including Spice Jet in South Asia and Middle East, Hilton in Asia Pacific and Europe, and Emirates in North America. is the first in a series of factual and lifestyle sites, announced last month alongside’s redesigned news site and new US edition. It will be led by editorial director David G Allan, who was formerly the editor of's Travel & Style section.  

Jul 19, 2010

Sunsilk Gang of Girls gets a makeover

Sunsilk's website Gang of Girls has been relaunched in keeping with the new campaign of the brand for "Sunsilk Co-Creations". With the intent of popularising the four stylists shown in the advertising - Teddy Charles, Jamal Hammadi, Francesca Fusco and Thomas Taw - the new website offers an "expert studio" online where users can get information about each of them, watch their videos and read their blogs.

Sep 23, 2008

TNT launches a new tag line

TNT has unveiled its new global strap line 'Sure we can' taking forward its 'can do' brand essence. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.