The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction
Hungama's Carlton D'Silva talks about the importance of virals as marketing tools
Shephali Bhatt on what’s unique about exclusive digital news websites
BBC.com has launched its new travel site in collaboration with its sister company Lonely Planet. It also has partners in global territories including Spice Jet in South Asia and Middle East, Hilton in Asia Pacific and Europe, and Emirates in North America. BBC.com/travel is the first in a series of factual and lifestyle sites, announced last month alongside BBC.com’s redesigned news site and new US edition. It will be led by editorial director David G Allan, who was formerly the editor of NYTimes.com's Travel & Style section.
Sunsilk's website Gang of Girls has been relaunched in keeping with the new campaign of the brand for "Sunsilk Co-Creations". With the intent of popularising the four stylists shown in the advertising - Teddy Charles, Jamal Hammadi, Francesca Fusco and Thomas Taw - the new website offers an "expert studio" online where users can get information about each of them, watch their videos and read their blogs.
TNT has unveiled its new global strap line 'Sure we can' taking forward its 'can do' brand essence. Furthermore, TNT launched its new Express and Group websites which are the first touch points that will carry the new strap line. Over the next several months TNT will start to apply 'sure we can' to all its vehicles, such as the trucks and planes, as well as to communication materials and campaigns.
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