Watch the film conceptualised by WCRS here
Brilliance of the original BMW media strategy (when its share was <1 pc) was that it chose environment over efficiency, quality of positioning over absolute price, says the author.
Campaign India brings you updates from day three of Goafest 2011 in the form of video interviews, photo galleries, seminar coverage and Twitter updates.
Campaign India caught up with Robin Wight, president, Engine at Goafest 2011
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