Appointment ends long period of limbo for WPP's newest media agency.
The agency will manage both the offline and online media duties for the home solutions firm
The telecom player is looking to appoint one agency group and has invited WPP, the incumbent, and other holding companies to pitch.
The panel arrived at a unanimous decision that there was no war for content in a space, where there is ample opportunity for everybody. So how will the scenario pan out?
Wavemaker's Kartik Sharma lists down trends he expects to see in the media fraternity in the coming years
Agency to handle offline and online for Acko
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