Coming age of agentic AI is forcing more collaboration between “frenemies” across the advertising and tech ecosystem.
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The Mahi method: Trading swagger for assurance
INSIDE THE AD: BHIM’s ‘Mahi Way’ featuring MS Dhoni shifts from spectacle to simplicity, targeting transaction hesitation over noise in India’s competitive UPI market.
WPP hires advisors for potential Burson sale
WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.
Suhayl Limbada joins KFC India as CMO
Limbada jumps from KFC Thailand, where he spent just over four years.
When AI "borrows" public figures' faces: Creative experiment or manipulation?
The use of a person’s likeness in promotional materials without their consent is not a gray area. It is a matter of creativity that crosses ethical and legal boundaries.
49% of Gen Alpha turn to AI to solve their ‘what to watch’ dilemma
As younger consumers navigate an increasingly fragmented media landscape, chatbots are helping them find programming and content that is relevant to them.
Credibility begins with the product, and must be earned there first: Jayanti Khan Chauhan
Bisleri International’s vice chairperson believes that perception of premium brands shifts slowly, and then, all at once.
Droga5 UK’s Ananya Varma joins Enormous
In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in culture.
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