French holdco warns of “a race to the bottom,” ahead of Cannes Lions festival next week.
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Can brands afford creativity’s slow burn?
As clients chase quarterly sales, Madison World’s chairman Sam Balsara argues agencies must still defend brand-building or risk weakening long-term growth.
Former P&G marketing officer Jim Stengel named the inaugural Cannes Lions Laureate for Marketing
The award is a new honour recognising individuals whose vision, influence, and contribution have advanced the role of creative marketing as a driver of business growth.
Publicis calls on agency groups to stop making 'wrong promises' in pitches
French holdco warns of “a race to the bottom,” ahead of Cannes Lions festival next week.
Ndidi Oteh: Lean into meaningful change or risk losing relevancy very quickly
Ahead of Cannes Lions 2026, Campaign is asking senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
WPP predicts generative search will be the fastest channel to reach $100 billion
It also predicted that ad revenue would grow 8.9% in 2026 to reach $1.3 trillion.
Instagram boss drops out of Cannes as Ian Russell letter calls for Meta meeting
Adam Mosseri was billed to deliver a headline session in the Palais at Cannes Lions Festival of Creativity.
Cannes Contenders: VML India turns product into behaviour
The agency’s Cannes Lions ambitions this year hinge on two experience-led campaigns that each challenge a cultural default.
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