Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
New white paper provides adland with a universal framework.
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
The festival will be held between 17-21 June 2019
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