warc

May 13, 2025

Marketers using experiments doubled from 18% to 36% last year

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

Mar 28, 2025

Global adspend growth forecasts cut by nearly $20 billion due to market volatility

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Nov 29, 2024

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Nov 20, 2024

X’s ad revenue continues to fall after Musk takeover: Warc

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Sep 12, 2024

71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it

A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.

Aug 23, 2024

APAC ad spend growth cools as global market tops $1 trillion: WARC

China's faltering economy and a strong US dollar are creating headwinds, while India emerges as the region's shining star.