warc
2021 adspend growth to hit four-decade high: Warc forecast
Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025
Global advertising faces a cut of US$63 billion due to Covid: Warc report
The report adds that this number is twice that of 2009's 'The Great Recession'
Warc sees ecommerce adspend softening pandemic cuts
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
Cannes Lions and Warc unveil how brands and agencies can increase creative effectiveness
New white paper provides adland with a universal framework.
WARC forecasts improved Asia adspend after anemic 2019
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
WARC predicts 6% adspend growth in 2020
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
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