Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025
The report adds that this number is twice that of 2009's 'The Great Recession'
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
New white paper provides adland with a universal framework.
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
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