warc
Cannes Lions and Warc unveil how brands and agencies can increase creative effectiveness
New white paper provides adland with a universal framework.
WARC forecasts improved Asia adspend after anemic 2019
India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.
WARC predicts 6% adspend growth in 2020
In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion
How adspend varies by medium across APAC markets: Warc
Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.
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Cannes Lions 2019: Atika Malik, Kawal Shoor and Navin Talreja among speakers
The festival will be held between 17-21 June 2019
Warc reveals 'Best of the best' list
BBDO Worldwide is the number one agency network globally, while its New York office is the number one agency. Omnicom Group ranked top holding company
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