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Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Warc Media 100: WPP dominates top 10 agencies, networks and holding companies list in India
Cadbury is the top Indian brand for media, but slips to second globally
Partha Sinha on the power of an idea
At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world
2021 adspend growth to hit four-decade high: Warc forecast
Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025
Global advertising faces a cut of US$63 billion due to Covid: Warc report
The report adds that this number is twice that of 2009's 'The Great Recession'
Warc sees ecommerce adspend softening pandemic cuts
Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.
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