warc
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Consumers rewrite the rules — marketers can’t copy-paste anymore
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
Marketers using experiments doubled from 18% to 36% last year
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
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Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Its latest study reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
71% of marketers aim for creative excellence, but only 37% feel organisations are equipped to achieve it
A recent WARC and ANA report underpins how establishing a culture of creative excellence drives greater impact for brands.
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