warc

Jun 22, 2020

Cannes Lions and Warc unveil how brands and agencies can increase creative effectiveness

New white paper provides adland with a universal framework.

Feb 28, 2020

WARC forecasts improved Asia adspend after anemic 2019

India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.

Oct 25, 2019

WARC predicts 6% adspend growth in 2020

In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion

Oct 21, 2019

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Mar 18, 2019

Warc reveals 'Best of the best' list

BBDO Worldwide is the number one agency network globally, while its New York office is the number one agency. Omnicom Group ranked top holding company