warc

Dec 03, 2021

2021 adspend growth to hit four-decade high: Warc forecast

Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025

Nov 30, 2020

Global advertising faces a cut of US$63 billion due to Covid: Warc report

The report adds that this number is twice that of 2009's 'The Great Recession'

Sep 24, 2020

Warc sees ecommerce adspend softening pandemic cuts

Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.

Jun 22, 2020

Cannes Lions and Warc unveil how brands and agencies can increase creative effectiveness

New white paper provides adland with a universal framework.

Feb 28, 2020

WARC forecasts improved Asia adspend after anemic 2019

India and China expected to lead growth this year, though the forecasts don't yet take into account the COVID-19 outbreak.

Oct 25, 2019

WARC predicts 6% adspend growth in 2020

In 2020, adspend is set to rise across all product categories, with internet spend leading the way and total investment reaching US$656 billion