volkswagen

Nov 08, 2021

People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta

The brand director of Volkswagen Passenger Cars India, speaks with Campaign India about the Taigun, the electric vehicles segment, why the brand will not be following Ford and exiting the market, and more...

Jan 07, 2020

Volkswagen Beetle celebrates "The last mile"

Watch the film conceptualised by Johannes Leonardo

Apr 17, 2019

What role should procurement have in creative pitches?

Last week's revelation that Audi is putting its UK ad account up for pitch provoked sympathy and antipathy in equal measure.

Sep 14, 2018

Omnicom Media Group and PHD launch VW-dedicated global data unit

The teams will be based in four regional hubs: in London, New York, Singapore and Miami.

Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author