Last week's revelation that Audi is putting its UK ad account up for pitch provoked sympathy and antipathy in equal measure.
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The teams will be based in four regional hubs: in London, New York, Singapore and Miami.
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
He returns to India after a stint at the headquarters of the auto giant
Had joined the company in 2015 as head of marketing
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