volkswagen

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What role should procurement have in creative pitches?
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Apr 17, 2019

What role should procurement have in creative pitches?

Last week's revelation that Audi is putting its UK ad account up for pitch provoked sympathy and antipathy in equal measure.

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Women's Day 2019: Brands urge women to live for themselves
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Omnicom Media Group and PHD launch VW-dedicated global data unit
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Sep 14, 2018

Omnicom Media Group and PHD launch VW-dedicated global data unit

The teams will be based in four regional hubs: in London, New York, Singapore and Miami.

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Opinion: Sport is a game changer for brand loyalty
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Aug 29, 2018

Opinion: Sport is a game changer for brand loyalty

As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author

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Volkswagen appoints Bishwajeet Samal as the head of marketing
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Apr 02, 2018

Volkswagen appoints Bishwajeet Samal as the head of marketing

He returns to India after a stint at the headquarters of the auto giant

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Kamal Basu to move on from Volkswagen
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Jan 16, 2018

Kamal Basu to move on from Volkswagen

Had joined the company in 2015 as head of marketing

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