Watch the film conceptualised by Johannes Leonardo
Last week's revelation that Audi is putting its UK ad account up for pitch provoked sympathy and antipathy in equal measure.
View the work here
The teams will be based in four regional hubs: in London, New York, Singapore and Miami.
As brands roll out their best ideas during tournaments, long term customer engagement is a challenge, says the author
He returns to India after a stint at the headquarters of the auto giant
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