visual

Sep 13, 2024

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

Sep 05, 2024

The curious case for measuring visual content impact

In today’s digital age, flying blind isn’t just reckless; it’s brand suicide. Magnifi’s senior vice president-revenue underlines why measuring the impact of visual content is essential.

Jun 10, 2024

70% Indian business leaders are allocating more budget on visual tools compared to last year

A new report from Canva reveals why Indian business leaders are going all in on AI to scale outputs and drive growth.