Viren Popli (pictured) who quit in March as senior VP and head of STAR India's mobile entertainment business, will now lead auto major Mahindra & Mahindra's foray into television.Popli has joined as head of TV and digital initiatives at Mumbai Mantra, the division M&M set up last year to make an entry into content production. He is reporting to Andrey Purushottam, who heads the division.
Viren Popli, senior vice president and head of mobile entertainment, STAR India, has resigned from the company. He has been with STAR India for the past nine years.Confirming the news to Campaign India, Popli said, “Yes, I have quit the company. It has been good working with STAR for nine years. As everyone knows, STAR is the university of media and I think I’ve graduated with honours!”
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