virat kohli

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D-Code 2019: Using the most powerful tool in social media – Virat Kohli
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Aug 08, 2019

D-Code 2019: Using the most powerful tool in social media – Virat Kohli

Jogesh Lulla of Cornerstone Sport and Entertainment along with MX Player's Karan Bedi explain how they broke the digital code for two recent launches

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Blog: Fantasy leagues are proliferating. But, profitable?
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Aug 06, 2019

Blog: Fantasy leagues are proliferating. But, profitable?

The author pioneered fantasy gaming in India and looks back with great regret on how he perhaps gave up too early, too easy.

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Blog: Rohit Sharma shortchanged on endorsements? Because historically captain takes all
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Jul 17, 2019

Blog: Rohit Sharma shortchanged on endorsements? Because historically captain takes all

The author believes that for 'Hitman' to hit bigger jackpots off-the-field, the mandarins at BCCI will have to hand him the crown in at least one format of the game

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Talkwalker’s Battle of the Brands: Nike vs Puma (part two)
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Jul 15, 2019

Talkwalker’s Battle of the Brands: Nike vs Puma (part two)

A weekly section on brand chatter in the social space

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Blog: Virat and Rohit stoop to conquer as brand India shines
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Jul 04, 2019

Blog: Virat and Rohit stoop to conquer as brand India shines

The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI

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Shah Rukh Khan tops ad recall in Cricket World Cup study
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Jul 01, 2019

Shah Rukh Khan tops ad recall in Cricket World Cup study

Indian cricket captain Virat Kohli's endorsement of Uber is at number two, while former skipper MS Dhoni's advertisement for Dream 11 follows in a survey by the Indian Institute of Human Brands

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