vinit karnik

Mar 12, 2020

Indian sports sponsorship reached Rs 9,109 crore in 2019: GroupM report

The ICC World Cup and the IPL were major contributors to the growth

Aug 23, 2019

Paytm bags Indian cricket title sponsorship rights for INR 326.8 crore

Paytm will be the title sponsor of all domestic series amd events organised, managed and administered by BCCI and played in India from Sep 2019 to March 2023

May 28, 2019

GroupM report: Marketing spends on Indian films reaches Rs 606 crore

Television and digital claimed 75 per cent of these spends

Jul 11, 2014

Live Issue: Do ‘unofficial’ affiliations deliver better RoI?

We explore if ‘official’ association with events like the FIFA World Cup is really worth it, in India