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Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.
McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance
The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.
Tata Sky’s new campaign attempts at encouraging customer to ask questions
Watch the TVC created by Ogilvy here.
Campaign India A List 2011: A Preview
A sneak peak into the Campaign India A List 2011 brought to you by Dainik Bhaskar Group
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