vikram

Jul 14, 2025

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.

Oct 14, 2024

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

Sep 03, 2024

Saif and Sara Ali Khan bring humour to Acko's modern take on car insurance

The father-daughter duo returns to empower customers to take control of their car insurance choices with humour and insight.

Sep 06, 2011

Campaign India A List 2011: A Preview

A sneak peak into the Campaign India A List 2011 brought to you by Dainik Bhaskar Group