Ogilvy India’s Sougandh Pramod and Malvika Anil Kumar turned a 10-minute delivery brief into a disciplined case for creative persuasion.
LATEST
Meta rolls out global 13+ content restrictions for teens across Instagram, Facebook and Messenger
The platform said they will be adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.
Edelman hires first global chief creator officer
Kenny Gold will oversee Edelman Creator’s global team of approximately 200 creator specialists.
Humans are the marketers; AI is the enabler: Shekar Khosla
Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success.
Zee to broadcast FIFA World Cup 2026 in India, ending months-long standoff
A joint statement from FIFA and Zee said the deal covers 39 FIFA events over eight years through 2034, including the Women's World Cup in 2027.
Beyond the badge: How DP World is rewriting the rules of sports sponsorship
From the Cannes Lions-winning ‘Move to -15°C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.
$3.6 billion and counting: Who has won the biggest holdco pitches of 2026 so far?
Jaguar Land Rover, Netflix, Heineken and more have all been in play this year — but which holdcos have come out on top?
Impact is relevant only if the idea is great: Kainaz Karmakar
As Cannes Lions Health & Wellness jury president, Ogilvy India’s chief creative officer says strong ideas, not just business metrics, must lead judging.
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