BBH (6), BBDO (2), MTV work among shortlists; six campaigns for Marico in the fray
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Viacom18 has been recognized as India's best company in the media and entertainment industry by the Great Place to Work Institute. It also ranked 26th among 400 companies across industries. The criteria for selection was primarily on the basis of employees' responses to the Great Place to Work Trust Index and the culture audit that judges people practices.
Colors has roped in Amitabh Bachchan as the brand ambassador for the channel across international markets like USA and United Kingdom, in line with the channel's plans of launching in these two markets.
Natasha Malhotra has been appointed vice president and general manager, Walt Disney Television International India. She succeeds Antoine Villeneuve who returns to France on the completion of his two year term in India.In her new role, Malhotra will oversee Disney's bouquet of channels in India - Disney Channel, Jetix and Hungama TV. She will report to Mahesh Samat, senior vice president and MD, Walt Disney Company India.
Vh1 will soon be airing the international version of the recently concluded reality show Big Boss to India. The US edition of the reality show Big Brother features 16 house guests competing for a cash prize of $5,00,000.The US edition of the show is expected to be far racier than the Indian version (Big Boss) which aired on Viacom18’s general entertainment channel Colors. In the US version, the house guests are paired for various chores, and even share a bed. Unlike in the Indian edition though, the house guests eliminate themselves.
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