Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
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From McAloo Tikki to chosen families
INSIDE THE AD: Three decades after its India entry, the quick service restaurant chain has expanded the meaning of family in its latest campaign.
Cannes Lions boss on new awards rules: 'If we were to not use them, it would be falling at the last hurdle'
Cannes Lions chief executive Simon Cook and Marian Brannelly, global director of awards at Lions, reflect on the new stricter awards process ahead of the 2026 festival.
The CFO is in the room today. That's a good thing.
SIGNALS: The gap between what communications teams produce and what finance teams can verify is not a creative problem. It is a language problem. And it is entirely solvable.
Hakuhodo India Group appoints Jayanto Banerjee and Naoto Takahashi as co-managing directors
They will succeed Kosuke Kataoka, who after 16 years in India, returns to Hakuhodo Japan to take on new global responsibilities.
Can brands afford creativity’s slow burn?
As clients chase quarterly sales, Madison World’s chairman Sam Balsara argues that agencies must still defend brand-building or risk weakening long-term growth.
Jim Stengel named the inaugural Cannes Lions Laureate for Marketing
The award is a new honour recognising individuals whose vision, influence, and contribution have advanced the role of creative marketing as a driver of business growth.
Publicis calls on agency groups to stop making 'wrong promises' in pitches
French holdco warns of “a race to the bottom,” ahead of Cannes Lions festival next week.
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