Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.
TOP STORY
LATEST
Chirag Sangai launches a Simple agency
The new integrated shop under Loggerheads Group opens with multiple mandates and a focus on streamlined brand communication.
HGS Interactive wins Rallis India social mandate
The agri-input major consolidates its digital outreach as it looks to deepen engagement with farmers and stakeholders.
PHD consolidates Menarini Asia-Pacific regional media mandate
Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.
Accenture Song links staff promotions to AI use
Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.
Beers, burgers and boundary hits
Through immersive hospitality and fan-led experiences, Budweiser 0.0 is redefining what modern sports marketing looks like when fans take centre stage.
AI adoption runs on confidence, not code: Jaspreet Bindra
AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.
Omnicom to axe and relocate more jobs as it doubles cost savings target to $1.5 billion
Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.
Global News
LATEST WORK
Flipkart’s Choreday: Romance meets the cleaning...
The campaign reframes Valentine’s romance through shared household labour, blending...
WATCHTHE WORK
Drop tests enter the Indian kitchen
CEAT Tyres trade gimmicks for grip
In a sea of red, green (flags) win
UPI meets the ‘Super Over’ moment
When momentum, not speed, does the talking
When grooming meant trust, not tutorials
When self-care is sewn in
When coffee shops and gyms teach investing
When the son walks his mother down the aisle
Making space for Zeera, one absurd sip at a time
Marriott Bonvoy makes loyalty feel intuitive in new brand spot
Protein, minus the aftermath
When permanence meets product placement
When corporate chaos takes a day off
PARTNER CONTENT
Budget 2026 and the Business of Attention: What It Means for Media, Marketing and the Next Generation
NDTV at Davos, Putting India at the Heart of the World’s Thinking Room
'Sadhanam Kayyilundo?': Mathrubhumi launches high-impact anti-drug campaign
SMARTIES India 2025 shortlist unveils the boldest campaigns driving business impact
Havells ke deva
Why NCPA was the natural home for Cannes Homecoming 2025
The Navabharat’s Power-Packed Conclave is Back!
MY FM is now 44 Station Network
Republic Media Network launches R4Sports – The Winning Streak Presented by Maruti Suzuki
Harshhik S Suraiya of Vanilla Films launches Studio Zuno
India at Cannes Lions 2025: A springboard, not a summit
Tech as the new creative calculus: Rethinking advertising in the age of AI
Aalap Desai: Collaboration and celebration are key to India’s Cannes success
Josy Paul: Cannes Homecoming will be like a long-overdue hug to the Indian creative community
Podcasts
Azorte’s bid to be Gen Z’s ‘safe space’