Watch the ad film conceptualised by J. Walter Thompson here
IMC Day One: ‘Innovations happen when you connect different dots and that is when you make a connection’: Anand Kripalu
The president of Diageo India and CEO-designate, United Spirits, spoke on approaches to innovation with examples, in his keynote at the Indian Magazine Congress 2014
A recent study conducted for FT by UK's brand consultancy Wolff Olins predicts that many of the world’s future global brands will come not from the west, but from emerging markets like India, China and South America. The agency has selected five brands that are big in emerging markets today, but virtually unheard of by consumers in the developed world, a list which includes India’s United Spirits and Chinese wine brand ChangYu and projects that these will rise to become the international brands of the future, as familiar around the world as Starbucks and Coke.
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