unilever
Unilever boosts marketing spend to 'drive desire at scale'
Consumer goods giant spent 15.5% of turnover on marketing in H1.
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When tea hits the high notes: Brooke Bond’s musical brew
Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Nvidia brings AI to the desktop—what does it mean for marketers?
Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.
Unilever uses digital twins to accelerate content creation
Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
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