tvs repositions

TVS repositions ‘ordinary’ bikes to position ‘premium’ Phoenix
Jan 21, 2013
Judy Franko

TVS repositions ‘ordinary’ bikes to position ‘premium’ Phoenix

Watch the ad film created by McCann Erickson here

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

IndiGo Airlines opts for online creative pitch

1 IndiGo Airlines opts for online creative pitch

Is KFC set to part with Ogilvy India?

2 Is KFC set to part with Ogilvy India?

Reckitt Benckiser puts Durex creative duties up for pitch

3 Reckitt Benckiser puts Durex creative duties up for pitch

Over 70% of brands are investing in influencer marketing in India, says new EY report

4 Over 70% of brands are investing in influencer marketing in India, says new EY report

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

6 Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023

Jindal Steel celebrates the grit of India in new campaign

7 Jindal Steel celebrates the grit of India in new campaign

MediaMonks India sees more senior leaders exit

8 MediaMonks India sees more senior leaders exit

Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

9 Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

10 Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’