trends

Dec 11, 2019

Opinion: I am ugly, and that’s ok

Something is rising in cyberspace – it’s big, it’s surprising and it’s ugly.

Dec 11, 2019

Online video consumption is a rage in non-metros: Hotstar India Watch Report 2019

Regional online video content has a massive following, with Tamil, Telugu and Bengali leading from the front

Jan 23, 2019

Blog: Janxiety? How brands can profit from it

Janxiety is a good trigger that marketers could leverage. This unique offer ends in a week, unless you are ready to wait for one entire year.

Jan 22, 2019

Opinion: 9 digital marketing trends that will shape 2019

Here are nine of the most important trends to watch out in this year

Jan 31, 2018

Blog: A little bit of influence always helps

There are no real agencies that are channelising and monetising the power of the social media influencers

Dec 27, 2017

Blog: 17 trends from 2017

As a wrap-up to the year, our prolific blogger looks at 2017 in the rear view mirror