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Brands and Indies continue to grow their presence at Cannes Lions 2026

Brands and Indies continue to grow their presence in Cannes, even as overall entries drop

This year, independents make up almost a third of all entries while brand participation has risen to 10%, up from 8% in 2025.

Cannes Contenders 2026 22feet and Krafton India BGMI

Cannes Contenders: Shaadi, skins and synergy

22feet’s ‘‘The Great In-Game Wedding’ for Krafton Inc transforms gaming from a perceived problem into proof of human connection.

The myth of careful consideration in the pitch process

The myth of careful consideration

Agencies are often asked to invest heavily in pitches, but are rarely given meaningful feedback in return.

Pitch update: Ikea, AMFI's 'Mutual Funds Sahi Hai' campaign, Interio by Godrej and Imperial Blue

Pitch update: Kering, Ikea, AMFI and more

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

What's the one word missing from Pride marketing today?

As part of Campaign Asia-Pacific's Pride 2026 coverage, we're asking marketers, creatives and communications professionals across APAC to answer a simple question. Share your answer today.

Cannes Lions 2026: Arthur Sadoun on how they bucked industry layoffs

Arthur Sadoun: People are our number one asset and key differentiator for our clients

Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.

Global CCOs Rob Doubal (left) and Laurence Thomson are leaving M&C Saatchi

Rob Doubal and Laurence Thomson exit M&C Saatchi amid restructure

The creative duo joined the group as global creative leaders in 2024.

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Packaging becomes the message and the messenger...

Mother Dairy uses World Environment Day to spotlight degradable packaging...

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