As media fragmentation and creator content reshape marketing, Mohanty explains why brands need stronger cultural insights, connected creative ecosystems and consistent storytelling to drive effectiveness in India.

Stagwell agencies Code and Theory and Anomaly will begin work for the tech giant in August.

The traditional model of appointment viewing-where audiences gather around a television set for a live broadcast—is steadily giving way to a more fluid consumption experience.

The network beat out WPP Media and Publicis following a competitive pitch in April.

While these six brands stood out at the cricketing spectacle, as per the Ormax Trac20 research, their strategies were anything but identical.

Cannes deserves credit for putting Asia on the agenda, the next step is making sure the work gets judged on its own terms.

From gaming and women's sport to the use of sophisticated data sets, Monica Conway, the acting global CEO and COO of Fuse, explains why brands are investing deeper in sport than ever before.