The second part of a weekly section on brand chatter in the social space
Starting this week we introduce a new weekly section on brand chatter in the social space
Watch the film conceptualised by J Walter Thompson here
The mandate was awarded post a multi-agency pitch
And what marketers need to do about it
The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes the author.
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